About CassVita

A Family From The Roots

By 2050, the world’s population is projected to grow to 10 billion people! These people will need access to healthy food and a decent life opportunity, and we believe the provision for these needs lies in this magical tuber — cassava.

Cassava is a root vegetable that is staple in the tropics. It is has an exotic taste, is gluten-free, nut-free, paleo-friendly, and is consumed by over half a billion people daily. In addition, over 30 million farmers depend on it for income. As a result, we believe that sustainable value-addition to cassava has the unique potential to meet the needs of a growing health and wellness food market as well a growing global population altogether, and to create a lasting impact in vulnerable, farming communities. 

At CassVita, we are doing just that! Our mission is to create innovative, delicious, and healthy alternatives to meet consumers’ needs globally while empowering farmers locally. We currently partner with over 500 farmers in Cameroon, 95% of whom are women, through our cooperative society, CassVita Farmers Cooperative, and so far, we have been able to increase farmers’ earnings by 400%. 

CassVita was founded in 2019 by childhood friends, Pelkins Ajanoh and Nembu Emmanuel. They have been friends for over 20 years, playfully competed in school, and after completing their engineering degrees – Pelkins at Massachusetts Institute of Technology in the US and Nembu at Cameroon’s National Advanced School of Public Works – decided to team up to solve some of the world’s most complex quandaries, beginning with agritech innovation. They are both proximate leaders who strongly understand local context and global realities.


Award Winning


Team members


Store locations worldwide


Business awards

Thoughts From Experts

As a native of Cameroon and president of the MIT African Students Association, Pelkins Ajanoh has ambitions for himself — and his home continent.